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Stirring Up Thoughts on Starbucks Strategy
Starting January 27, 2025, Starbucks rolled out a new code of conduct. According to Izamar T. from Starbucks Customer Care, their "Back to Starbucks Strategy" comes from truly listening to partners and customers about how to keep people coming back for more.
So, what’s changed? They’ve stopped handing out complimentary hot or cold water unless you make a purchase. At first glance, it might seem like a minor tweak—after all, other companies are already doing it. But seriously, why blend in when you can stand out?
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